Dialed in to
the moment.

Brand Identity
Voice and Messaging
Copywriting

SiriusXM wanted to refresh their brand to appeal to a younger, more mobile audience—inside and outside the car.

Since the brand has breadth and depth of content unlike anything else out there, so we created a brand to help listeners new and old dial in to exactly what they want to hear. By borrowing visual language from the classic radio dial, leading with SiriusXM’s unique content and passionate personalities, and speaking with an always-on, in-the-moment voice, we’re transforming a brand from an outdated access point to a culture-shaping platform.

Because with SiriusXM, there’s always something good on.

I developed the voice alongside ACD Corey Lewis and wrote the brand playbook and touchpoints for the brand in action. Visual design system by Cesar Marchetti, Gus Cook, Blas Madera, Bernise Wong, and Kayla Watson.