“Hey Google, Ask Nike.”

Campaign
Scriptwriting

2019 CANNES LIONS - 3 BRONZE
2019 CLIOS - BRONZE

In January 2019, Nike unveiled their most futuristic shoe ever—the Nike Adapt BB—a power-lacing basketball sneaker designed to automatically find the perfect fit.

Nike challenged us to launch “the most futuristic shoe in the most futuristic way, ever” so that fans could have a chance to get a pair before everyone else. So we created the first ever voice-activated shoe drop—a live broadcast turned e-commerce experience powered by Google Assistant—that sold every last pair of Adapt BBs in 6 minutes.

I wrote the award-winning script and storyboards for the case study video and the award entry board.