In the fast-paced, adrenaline-fueled world of beer, big brands currently seem to be engaged in a shouting match. But beer itself isn’t about explosions, attractive women, or being the most interesting. That's why Heineken is putting the "zen" back into beer with the launch of the Heineken Haikus Campaign.
Like Heineken beer, haikus are about relaxation and harmony. Heineken will place humorous “Haikus to Get You Through” in high stress environments to provide a glimpse into the inner peace a bottle of Heineken offers. Heineken fans can get involved on social media by submitting and voting for haikus of their own creation. The campaign will culminate in the Heineken Haiku Slam, a special event celebrating the most popular haikus and their authors.