In a world drowning in sparkling water, one has reigned supreme among young adults: La Croix. Although a unique culture has formed around the brand, La Croix doesn't have much of a rapport with its biggest fans. So Pepsi came to us with a recipe and an idea: to make a sparkling water brand all about personality. It just needed a name, a verbal playbook, a design system, unique packaging, and an awesome launch moment—a Giphy takeover with Neil Patrick Harris.
In addition to naming work, I developed bubly's voice and wrote the "thought bubbles" that are on every can, bottle, and case. The lines were also featured in the Giphy campaign. For more info on the verbal identity I helped create for bubly, hit me up.